Friday, 20 July 2012

A fashion sing-off: Rihanna for River Island and Lana del Rey for H&M

This week has been one of big high street announcements as two of the biggest brands in the UK have released news of collaborations that will surely hit the high notes amongst the British public.

In the spring of 2012 we will be able to wear a clothes designed by the good girl gone bad, Rihanna. She commented on 'wanting to design a collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I'm looking forward to working with them and creating something really special.' 

That something special is for the public to only imagine. If it were this summer I could definitely see some cute crop tops and tiny denim shorts- but maybe that is too obvious a choice for the pop queen? 

River Island are clearly delighted with acquiring this star, as they try to catch up with the likes of Topshop who have had incredible success with various collaborations. They explained how coupled with Rihanna's style icon status and her fashion experience she will create a range that will be popular with her fans.
Rihanna models River

Never a shop to be outdone, H&M quickly released pictures of their very own pop starlet modelling their clothes. Lana Del Rey, my personal favourite newcomer this year (who cannot love that album), will be the model for the Autumn/Winter 2012/13 campaign and star in a commercial for the high street store. 


H&M wanted the look to be all about a soft feminine silhouette, with lots of curves and lush fabrics. This sounds like the perfect fashion combination for the modern woman! I am already in love with this jumper, which Lana models beautifully. H&M were right, she was 'the perfect choice'. 


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